Intangible Projects for our purpose here are those that require the use of talents, skills and knowledge. They abound in many domains –
Information Technology, Media and Advertising,
Research,
Design and Development, Investigation, Legal Services – and they all primarily employ human resources with particular
skills,
talent and
knowledge.Management of such projects has always been considered difficult. Uncertainties are also often intangible, and depend to significant extents on the vagaries of human behavior.
Synergy asserts that the management of intangible projects can benefit substantially by a methodical and practical approach to definition, delineation, detailing, resource-matching, and transparent monitoring and control measures by all stakeholders – particularly those deploying financial resources for perceived benefits.
Genesis is a platform developed on these premises for the management of intangible projects. It is the outcome of many years of experience in the management of intangible products in information technology and strategic turnaround of enterprises engaged in diverse economic activities. |
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The methodologies developed for Genesis are geared for the deployment of practical management approaches to the use of optimal resources for well-defined project objectives and goals. Beginning with a cogent and comprehensive statement of project requirement, Genesis provides various tools to identify and define key objects and processes. The objects can be further elaborated with their properties, qualities, attributes, and inter-relationships. Processes can be decomposed into elemental units that can be assigned as well-specified tasks.
Genesis provides facilities for the matching of tasks with appropriately identified resources so as to fulfill project objectives of time and cost, and tools for overall management, including control sheets and time records. Genesis also provides several pathways for assessing the costs of individual tasks and specification execution, which can extend to itemized disbursement, thereby engendering resource motivation and enthusiasm.
